Journal
Thoughts on paid media, growth, and what we’re learning along the way.
The Real Cost of a Rebrand Nobody Defended
ChatGPT Just Became an Ad Platform. Here's the Actual Risk Calculus for Operators
Signal-Based Selling for Solo Founders: Acting on Intent Data Without a Sales Team
Why the MQL Framework Is Breaking (And What Founders Are Using Instead)
AI Overviews Are Eating Your Search Traffic. Here's the One Page on Your Site That Actually Matters
The 2-Hour Growth Audit: What to Check Before You Spend Another Dollar on Ads
Organic Just Beat Paid in B2B SaaS Pipeline. Here's What That Means If You're the Only Marketer at Your Company
Insights from inside growing startups
Notes, experiments, and lessons from teams actually running paid media and growth.
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Fractional growth leadership for startups
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